This Theory of Change document serves as a guide for implementing a coordinated campaign to build public support and pressure Congress to enact fair, enforceable laws that improve government accountability. The Theory of Change provides a strategic, narrative explanation of how and why change is expected to happen, outlining the pathway from the current problem to the desired impact. It includes key assumptions, risks, and contextual factors, and is used to justify the strategy—explaining why mass mobilization, economic pressure, and public sentiment can influence policymakers when traditional mechanisms have failed. The Logic Model complements this by breaking down the campaign into actionable components: inputs, activities, outputs, outcomes, and long-term impacts. This implementation framework ensures that every step— from pledges and petitions to boycotts and investigations—builds on public will and measurable data to drive systemic change. Together, they provide a structured, evidence-informed roadmap from citizen engagement to legislative and institutional change.
Phase 1
1. Establish support via pledges and petitions
2. Refine widely supported demands
3. Boycott to pressure business
4. Business to pressure Congress
5. New widely-acceptable laws enacted
6. Improved federal governance
Phase 2
1. Boycott to pressure business
2. Business to pressure States & Congress
3. Investigation to promote accountability
4. Improved accountability & governance
Phase 3
1. Boycott to pressure business
2. Business to pressure Congress
3. Address current critical issues
4. Critical agencies and infrastructure improved or restored
Prioritized Principles
P1: Prohibit voter removal and purging. Voting must be easily accessible by all citizens.
P2: Develop the broadest possible set of widely acceptable demands in order to gain the support of over 50% of the population and limit the ability to discredit the protest’s goals and methods.
P3: Investigations shall be designed to ensure the existing balance of political power is not altered. Corruption must be eliminated without regard to party affiliation.
P4: Restrict financial influence in the electoral process from wealthy donors and organizations. Prohibit self-enrichment mechanisms used by politicians and political operatives. Serving the public, and receiving a livable salary, must be the sole motivation for those seeking office. The same standard must apply to political staff and consultants.
P5: Codify all substantive rules and norms into law, with enforceable consequences.
We have a responsibility to offer a plausible solution to our current troubles. We must live with the understanding that there is an answer to every problem and a solution to every question - if we are willing to apply our talents and imagination. If we never take on the responsibility - or the burden - of offering solutions rooted in our perspectives and life experiences, we become complicit in the very problems we now face.